Self Introduction

Hello everybody,

My name is Siyun from China. If you think this name is hard to remember, you can call me Vicky. Now I am studying an MSc in Marketing at the University of Exeter.

Before this master’s degree, I previously completed an MSc in Accounting and Finance. To be honest, the two majors are very different, so even though I have obtained a master’s degree, I still feel that my current study is very challenging for me. One of the most important reasons I choose marketing is during my previous internship, I found that marketing is essential for most companies. However, whether it is communication with customers or product publicise, I think I lack such skills.

In this module, I will primarily focus on digital business development models and trends, also to know more information about how marketing is being transformed by technology.